Health Hut wanted to promote the idea of natural aging in a way that didn’t perpetuate unrealistic ideals of eternal youth. We created a platform that highlights their devotion to plant-based ingredients, and celebrates beauty past its so-called “prime”.
We call it ‘Time. Honoured.’
The campaign helped Health Hut stand out in a category full of tired clichés of youthful imagery, while reinforcing their belief that aging naturally, with all its textures and flaws, can be beautiful.
