Project: The Bay, SS—22 Campaign
Year: 2022
Client: The Bay
Agency: LG2
Information: Art Direction, Campaign Roll-out

Credits:
Ryan Crouchman, Creative Direction
Saty+Pratha, Photography
Georgia Groom, Stylist
Ronnie Tremblay, Hair & Makeup
Chad Burton, Prop Stylist

The Bay SS—22 Campaign uses the brand’s curating abilities to create its own seasonal forecast, a style forecast. The campaign inspires Canadians to get ready for this seasonal shift with trending spring essentials from The Bay.

Using ‘weather trigger technology’, the creative for the campaign changes based on the current local forecast.