Rebrand, packaging design and environmental design for Health Hut, a health and wellness boutique dedicated to offering a wide range of beauty, self care and home products that are all-natural, vegan and cruelty free. Initially launched in Muskoka in 2011, new Toronto locations were subsequently opened on College Street and in Leslieville.
The goal of the redesign was to establish a new brand identity that stands out in a saturated and code-heavy category. The system is built around a powerful “H” icon, perfectly symmetrical, that echoes stability, balance and harmony.
