Project: White Squirrel Rebrand Year: 2021 Client: White Squirrel Coffee Shop Agency: LG2 Information: Brand Design
Credits: Ryan Crouchman, Creative Direction Jared Shofner, Illustrator
A fun updated look for a Queen West favourite, White Squirrel Coffee Shop. Leaning into the playful name, the illustrated squirrel character has become the new face of the shop, literally.