Project: White Squirrel Rebrand
Year: 2021
Client: White Squirrel Coffee Shop
Agency: lg2 Toronto
Information: Brand Design

Credits:
Ryan Crouchman, Creative Direction
Jared Shofner, Illustrator

A fun updated look for a Queen West favourite, White Squirrel Coffee Shop. Leaning into the playful name, the illustrated squirrel character has become the new face of the shop, literally.